MEET THE CEO

Meet the CEO of Jamaica’s Way (the JWay)

Hello, I’m Jamaica Southall the founder and CEO of Jamaica’s Way (the JWay), an online boutique born from my passion for fashion and my love for creating pieces “my way.” I started this journey in 2019 with a vision to offer stylish, high-quality pieces that reflect my personal aesthetic—bold, unique, and full of personality.

As a proud entrepreneur from Mobile, Alabama, I wanted to create a space where people could find fashion that speaks to their individuality. Every item at Jamaica’s Way is carefully curated to bring out the confidence and beauty that we all deserve to express.

Thank you for supporting my dream, and I’m excited to continue sharing my journey with you through every product we create.

Stay stylish,
Founder & CEO of Jamaica’s Way (the JWay)